CEO Message


Your Lifestyle like a Chameleon!
What if Everyday Lifestyle Products Could Transform Like a Chameleon?
Hello, I’m Hyunjung Kim, CEO of Recocore.
At Recocore, we are dedicated to revolutionizing everyday static fashion items—such as bags and accessories, which have seen minimal innovation—by integrating groundbreaking ideas that allow them to transform like a chameleon, maximizing their functionality. Our goal is to continuously develop and launch products that redefine versatility and convenience.
Our Casa di COCO, an all-in-one pet carrier, bed, and car seat, has demonstrated that products traditionally purchased separately can be seamlessly integrated into a single, transformable design. By incorporating a transformative mechanism, we have successfully reimagined pet travel and comfort.
Like our chameleon-inspired logo, Recocore is committed to developing dynamic, shape-shifting lifestyle products rather than static designs. We strive to differentiate ourselves from conventional products by introducing unparalleled convenience, expandability, and adaptability that cater to evolving lifestyles.
Our brand philosophy is embedded in the name RECOCORE, representing our commitment to creating REasonable, COmfortable, and COnvenient solutions while introducing a REcreative approach to product usage. Through our pioneering innovation, we aim to deliver unmatched value and satisfaction to consumers worldwide.
Thank you.
Hyunjung Kim, CEO
philosophy | vision
Life is a journey, a continuous movement without end.
We live by seamlessly crossing the boundaries between everyday life and travel.
Recocore: Bridging Everyday Life and Travel
Recocore develops and creates products that seamlessly connect everyday life with travel. Instead of adhering to conventional usage methods, we introduce innovative ways of use, shaping new user habits and experiences. Through these experiences, we cultivate a new paradigm of product interaction, transforming how people engage with their surroundings.
Between LIFE and JOURNEY
By shifting the boundaries between daily life and travel, we integrate structural transformation mechanisms that allow our products to adapt dynamically. This approach goes beyond mere functionality, delivering value beyond the product itself and establishing a disruptive influence in the market.
Recocore Inc. is pioneering a new market category that blurs the line between everyday life and travel. With flexible thinking, bold ideas, and sharp intuition, we anticipate market trends ahead of time. Through continuous R&D and innovation, we create solutions that fulfill consumer needs, making daily life and travel more convenient and seamless.
At the core of Recocore’s technology is the concept of “transformation.” By leveraging this key innovation, we design never-before-seen products, forging a new value-driven market and leading the global industry into uncharted territory.
awards & ips
Recocore has been recognized internationally for its patented innovative transformation technology and design concepts, which maximize practicality and functionality.

Awarded Bronze at the Italy A’ Design Award among participants from 87 countries.
Certified with the Italy Prime Design Mark.

Winner of the U.S. IDEA Design Award, one of the world’s top three design awards.

Registration of domestic and international patents, trademarks, and other intellectual property rights.